March 2008 - Dooley Communications

Once upon a time, when I was a youngster apprenticing at a PR agency here in Winnipeg, I learned that sometimes you had to tell your clients that they’re wrong. Back then, we were working for a large company that was constantly receiving complaints about poor service. It was bad for business and they were…

I was asked to review a Web site recently for a friend. He had written the copy for it himself and hired a graphic designer to follow a crude sketch he’d drawn. It wasn’t good. To be fair, it wasn’t awful either. It was just aspiring to mediocrity. The Web is still evolving and changing at…

Don’t lie. It’ll catch up to you. That’s the first rule of public relations and media relations. Just look at Eliot Spitzer. The now former New York State Governor is disgraced over his involvement in a sex scandal with a call girl. His fate is a good lesson in the importance of practising what you…

There’s an awful lot of talk about Corporate Social Responsibility these days. Companies are verily tripping over themselves to out ‘do-good’ one another. In most cases, it’s nice to see how corporations are treating this topic seriously. After all, we should be doing right by our employees, our communities and our shared environment. What grates on my nerves is…

In the history of advertising, there have been some very bad campaigns… Campaigns with creative that makes you wonder who on earth approved it… You can forgive bad advertising when it’s expected, like those late night television pitches for the amazing lettuce knife. You can’t forgive it at all when the ads come from a big agency…

Today’s Winnipeg Free Press carried an interesting piece on the ownership battle at Gluttons, one of our city’s more feted restaurants. Piecing together the story from court documents, the reporter retold the story of co-owners fighting each other for control of a successful small business.   I won’t rehash the dispute here, because what interested…