June 2008 - Dooley Communications

I wouldn’t want to be the owner of Yellow Pages (yes, I know there are millions of ‘owners’ through the company’s shares). What a tight spot to be in. I’ve been singing this tune for the past few years now. I remember several years in a row when my Yellow Pages rep sat down with…

Oh please let the woeful Spirited Energy campaign die. A story in the Winnipeg Free Press today illustrated just how badly the province fumbled its last attempt to ‘rebrand’ itself. The article revealed a Grade 4 class had come up with their own rebranding effort. They hung their branding efforts on Flatlanders: Our sky goes on…

A few things I learned at the CPRS 2008 conference in Halifax: 1. Far too few people in our industry have embraced social media yet. 2. A lot of what’s happening in the social media space is great, some of it is still pure, unadulterated BS (ie. social media hasn’t changed us all that much……

Halifax – There were two reactions to Andrea Mandel-Campbell’s presentation this morning: depression and elation. I’d say most of the room thought her remarks were overly gloomy on the general laziness of Canadian business and its reputation for underachieving on the global stage. A few of us, however, thought they were refreshing. Canada has plenty of…

Halifax — This is the third national CPRS conference I’ve attended and it’s clear that social media and user-generated content is taking over. Two years ago in Niagara Falls there was one short breakout session on blogging. Last year in Edmonton there was a keynote and a breakout. This year, the first morning of Day…