July 2009 - Dooley Communications

I was just talking to an old friend of mine, Mark Rayner, who is in the beginning stages of publicizing his latest novel, Marvelous Hairy. Mark’s a great, funny writer – though under appreciated by way of sales and fame. That doesn’t matter though. He loves to write and through his books the world is…

Like most public relations firms, we’ve been incorporating social media into campaigns for a while now. Blogging is a great way to differentiate corporate websites (as long as it fits your objectives and your culture). We’ve also been experimenting with social networks such as Twitter and Facebook. One example of our work in this area…

A video showed up on YouTube this week that’s a prime example of how one unhappy customer can create a commotion like never before. United Breaks Guitars illustrates how important it is for companies to realize new media is giving average customers very powerful voices. As the story goes Dave Carroll and his band, Sons…

City affairs columnists have it easy. Local politicians serve up mistakes and miscues like so many softballs at a Blue Jays batting practice. I’m glad we have two daily papers in Winnipeg holding city politicians to account. It’s just too bad when facts get in the way of righteous outrage like they did with Tom…

Often in my line of work, clients become very worried about complaints coming in from stakeholders or criticism appearing in the media. They invariably want to know how we are going to win them over. In most cases I say that we may never be able to do that… and that’s okay. In the field…