January 2014 - Dooley Communications

Do you know what your key messages are? Can you say them right now? In his book, The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview, Brad Phillips explains a practical way of sharing your key messages in multiple ways during a media interview. He explains that for…

Newspaper, television and radio newsrooms are shrinking across the country, and with fewer reporters looking for daily content, it has become increasingly difficult for businesses, charities and organizations to attract the attention of busy news reporters. Part of our job as PR professionals is to know what sort of stories are likely to interest the…

Compared to most communications projects, the annual report is a monster. It lurks on the horizon of your calendar, daring you to come forward and challenge it. It knows the stress and anxiety it can cause even the most composed communications pros. What makes the annual report so difficult to produce? For one thing, in…

This year our New Year’s resolution is to be part of many of your resolutions. As you get busy achieving your goals for the New Year, consider incorporating public relations into your plan. Public relations has the capacity to increase your sales, introduce your products to new audiences and educate potential customers about what sets…