April 2014 - Dooley Communications

The news release has always been the workhorse of public relations agencies. Have a new product or a new location? Send out a release. Have a new CEO or maybe you’ve won an award? Write it up and send it out to your media list. Then the Internet came along and made the news release…

As spring approaches, so does graduation day for the communications and PR students in Winnipeg’s University of Winnipeg and Red River College programs. It’s an exciting time for students, many of whom are already passing out resumes and securing jobs. Selling yourself in an interview can be a nerve-racking experience if you’re a new grad….

One of the major services we offer our clients at Dooley Communications is pitching their stories to the media. The primary goal of any pitch is to persuade the journalist that you have a story that they should cover. The pitch can direct the journalist to the formal news release, or to a person for…