April 2016 - Dooley Communications

Retail PR Retailers around the world marvel at how Apple generates so much free publicity over every store opening and product launch. But is it free? Apple spends an inordinate amount of time and money carefully crafting the story it wants to tell. It uses inspiring, fresh design to create visual spectacles that are exciting…

How to have a successful public relations career I’m regularly asked to speak to public relations students to give them a chance to learn about how a PR agency operates. One of the questions I get every time – whether it’s at Red River College or the University of Winnipeg – is this: what skills do…