August 2016 - Dooley Communications

Expressing your brand As a communications expert, I’m often asked how to best create key messages for our clients’ services, products and pricing. The truth for most companies is that no one is choosing to do business with you because of what you offer and at what price – because someone else offers it too….

Man being interviewed by multiple reporters

Years ago, when I was just a young communications manager, I had a great idea to pitch out to media about my company. It involved getting one of our company’s financial experts to comment on something that was happening in the news that day. The expert said sure, he’d love to do it. He had…

At the risk of stating the obvious, communications strategies don’t start with tactics. And yet, that’s exactly where we see many companies spending a lot of their energy. They launch one tactic after another – like toy sailboats on a duck pond – and are frustrated when none of them seem to reach the other…