November 2017 - Dooley Communications

Why influencer relations need to be part of your PR strategy Working with influencers and bloggers is a great way to tap niche markets and get people talking about your brand. But you knew that already, right? Unlike major Hollywood celebrities, influencers are often just normal people you might see at the gym or bump…

I recently joined The Associates, a group of senior-level business leaders that supports the University of Manitoba’s Asper School of Business. I think it’s noteworthy that when I introduce myself as leading Dooley Communications, Manitoba’s largest PR firm, people I meet at The Associates immediately assume that business must be good. Why? Because business leaders…