Adam Dooley, Author at Dooley Communications - Page 2 of 17
Man being interviewed by multiple reporters

Years ago, when I was just a young communications manager, I had a great idea to pitch out to media about my company. It involved getting one of our company’s financial experts to comment on something that was happening in the news that day. The expert said sure, he’d love to do it. He had…

At the risk of stating the obvious, communications strategies don’t start with tactics. And yet, that’s exactly where we see many companies spending a lot of their energy. They launch one tactic after another – like toy sailboats on a duck pond – and are frustrated when none of them seem to reach the other…

I recently finished reading Simon Sinek’s Start with Why. Like many business-focused books these days, this one could probably have been shorter and accomplished the same thing, but it was definitely worth the read for anyone running a business today. In fact, the core of the book is as true for self-improvement as it is…

I’m a firm believer that great organizations rely on great leadership. And great leaders rely on great communications skills. That belief is essentially what prompted me to start Dooley Communications – to help the leaders of organizations create, hone and execute communications strategies. When Winston Churchill inspired Great Britain to overcome the most horrific odds…

Time flies! It was nine years ago this week that I launched Dooley Communications from my dining room table. I started out with a goal to try to replace my income, but soon found there was demand for quality, senior level corporate communications and public relations advice. It wasn’t long before I had to add…

When you ask the average person what an advertising campaign looks like, it’s easy for most to conjure up an image of some advertising creative placed strategically in a variety of media. You might have some television ads, some pre-roll on YouTube, some print, maybe some outdoor. These days you will probably also find a…

We lead private media training sessions for small and large groups regularly. We work one on one with executives and also train larger groups. Our participants generally leave our sessions feeling confident and ready to nail their next interview. It’s also a great way to practice public speaking. Contact us for more information.

Join us for a special webinar on learning the three simple steps to earning publicity for your business. Why does publicity matter? Because a front page story is worth so much more than a front page ad. News stories have credibility and build brands faster than any advertising campaign can. Designed for entrepreneurs, small business…

These are the best of times and the worst of times for PR agencies, but mostly the best of times. On the bright side more organizations than ever are recognizing the importance of good internal and external communications. In short, we’re busy these days working with clients in the private and public sectors helping them…