Michelle Perron, Author at Dooley Communications

The effectiveness of branded content Every customer you have is interested in the answer to one simple question – what’s in it for me? In a busy world where technology has taken over, content is king. You want to create relevant, interesting content that is not only going to keep current customers happy, but also…

We’re happy to welcome Lauren Parsons to our team, in the role of Communications Specialist. Coming from a background in journalism, Lauren is excited to lend her expertise to a number of existing and new accounts. As a recent graduate of both The University of Winnipeg(BA) and Red River College’s Creative Communications program, Lauren has…

A news release (or a press release if you prefer) is surprisingly standardized considering how many are sent every day. Do you know how to write a news release for your company? See below for eight components you should be sure to include. 1. For Immediate Release Common on printed news releases (but not always…

Writing clear and compelling web copy can be a challenge. It’s no fun visiting a confusing and convoluted web page. You shouldn’t ask your visitors to work hard to get the information they want. For many of us, that sort of experience will cause us to leave the page and go search for what we…

At Dooley Communications, we’ve distributed hundreds of news releases, in Winnipeg, across Canada and the US and beyond. We’ve helped companies that want to get news out about a local event and those that are launching a product or service internationally. Part of our job is helping our clients understand when they should send a…

The old adage, ‘you have to spend money to make money’ comes to mind when discussing how much is ok to spend on marketing material. In a world where design, video production and layout tools are available for almost nothing, how can you justify paying a pro when your receptionist can put together a brochure…

One of the ways we keep on top of our game is by reading industry books. See below for our thoughts on two books we’ve read recently. Youtility – Jay Baer Description The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today….

As spring approaches, so does graduation day for the communications and PR students in Winnipeg’s University of Winnipeg and Red River College programs. It’s an exciting time for students, many of whom are already passing out resumes and securing jobs. Selling yourself in an interview can be a nerve-racking experience if you’re a new grad….

One of the major services we offer our clients at Dooley Communications is pitching their stories to the media. The primary goal of any pitch is to persuade the journalist that you have a story that they should cover. The pitch can direct the journalist to the formal news release, or to a person for…

The monthly or quarterly company newsletter can sometimes seem like a chore to already overloaded staff (is anyone even reading it?), but it is still one of the most effective ways to promote what you do, boost SEO, recognize outstanding achievement among your staff and engage your customers. Newsletters are more effective and have a…