Lisa Bernstein, Author at Dooley Communications

Blogs have emerged as an influential media outlet for PR professionals seeking to gain publicity for stories and product reviews. Working with bloggers has some additional benefits, as many are willing to advocate and present positive reviews for products and events they enjoy. As a PR professional, this can be such an important tool to…

Winnipeg as a hotbed for cutting-edge web and software app development? Well, yes. One of our jobs as PR people is to keep on top of local trends. We noticed a growing number of app developers here so we suggested that one of our clients, Ford of Canada, should capitalize on it. They agreed and…

He’s going to live where? For how long? When Global Wind Group approached us in January of 2010 to help them with their Eco Cabin event for their ZuS Power Challenge; we knew we had to be involved with this innovative idea.  We met up with them to discuss how we could use our PR and social…