Branded content Archives - Dooley Communications

Expressing your brand As a communications expert, I’m often asked how to best create key messages for our clients’ services, products and pricing. The truth for most companies is that no one is choosing to do business with you because of what you offer and at what price – because someone else offers it too….

The best stories are the ones with details. The ones that have personality added to them and are told in the person’s own words, using their own voice. A lot of people who get into a career of communications and public relations do so because they love to tell stories. Storytelling is at the core…

The effectiveness of branded content Every customer you have is interested in the answer to one simple question – what’s in it for me? In a busy world where technology has taken over, content is king. You want to create relevant, interesting content that is not only going to keep current customers happy, but also…