Branding Archives - Dooley Communications

Expressing your brand As a communications expert, I’m often asked how to best create key messages for our clients’ services, products and pricing. The truth for most companies is that no one is choosing to do business with you because of what you offer and at what price – because someone else offers it too….

I recently finished reading Simon Sinek’s Start with Why. Like many business-focused books these days, this one could probably have been shorter and accomplished the same thing, but it was definitely worth the read for anyone running a business today. In fact, the core of the book is as true for self-improvement as it is…

These are the best of times and the worst of times for PR agencies, but mostly the best of times. On the bright side more organizations than ever are recognizing the importance of good internal and external communications. In short, we’re busy these days working with clients in the private and public sectors helping them…

A video can create an emotional reaction, it can tell a story and it is a big part of how we communicate today. We know that many businesses are interested in having a video to promote their services, but aren’t quite sure where to start or what exactly they’re looking for. Because of this, we…

Retail PR Retailers around the world marvel at how Apple generates so much free publicity over every store opening and product launch. But is it free? Apple spends an inordinate amount of time and money carefully crafting the story it wants to tell. It uses inspiring, fresh design to create visual spectacles that are exciting…

The public has an insatiable appetite for great content, but where are they looking for it these days? They are looking to you. The media world isn’t dying, but it sure is fragmenting and changing at an alarming pace. Newsrooms are shrinking. It seems a newspaper closes somewhere in North America every week. Even television – long thought…

The old adage, ‘you have to spend money to make money’ comes to mind when discussing how much is ok to spend on marketing material. In a world where design, video production and layout tools are available for almost nothing, how can you justify paying a pro when your receptionist can put together a brochure…

The monthly or quarterly company newsletter can sometimes seem like a chore to already overloaded staff (is anyone even reading it?), but it is still one of the most effective ways to promote what you do, boost SEO, recognize outstanding achievement among your staff and engage your customers. Newsletters are more effective and have a…

This year our New Year’s resolution is to be part of many of your resolutions. As you get busy achieving your goals for the New Year, consider incorporating public relations into your plan. Public relations has the capacity to increase your sales, introduce your products to new audiences and educate potential customers about what sets…

I spent some time last week in a room full of advertising agency and corporate marketing types learning about some of the latest digital trends and tools. I can’t recommend the MESH conferences enough. They typically bring in some of the best and brightest folks in North America. One session had me a little puzzled…