Business issues Archives - Dooley Communications

I recently joined The Associates, a group of senior-level business leaders that supports the University of Manitoba’s Asper School of Business. I think it’s noteworthy that when I introduce myself as leading Dooley Communications, Manitoba’s largest PR firm, people I meet at The Associates immediately assume that business must be good. Why? Because business leaders…

I recently finished reading Simon Sinek’s Start with Why. Like many business-focused books these days, this one could probably have been shorter and accomplished the same thing, but it was definitely worth the read for anyone running a business today. In fact, the core of the book is as true for self-improvement as it is…

You may have never heard of ‘native advertising’ but if you’ve surfed the web for any length of time, you’ve certainly run across it. Native advertising is another term for paid or sponsored content that looks and reads like regular editorial content. So those headlines on CNN.com or ESPN.com that point you to “more from…

Compared to most communications projects, the annual report is a monster. It lurks on the horizon of your calendar, daring you to come forward and challenge it. It knows the stress and anxiety it can cause even the most composed communications pros. What makes the annual report so difficult to produce? For one thing, in…

Once the best way for a small business to reach customers was through newspaper ads, flyers and radio ads. Today, on top of traditional methods, businesses are offered the opportunity to reach customers through the Internet as well, both through digital advertising and through brand building methods such as Facebook, Twitter and blogs. The opportunities…

Just about every business knows they should have a crisis communications plan. When something goes wrong – your product hurts someone, a senior level employee passes away unexpectedly or your employee acts in a way not befitting your brand – you don’t want to be caught flat-footed. In the days of social media, it is…

The Winnipeg Chamber of Commerce deserves a hand for its efforts over the past few years to bring important issues to the fore. The chamber has stepped outside the narrow boundaries it once occupied, championing basic business-friendly policies such as lower taxes. Today, the chamber is leading the public debate about how Manitoba can and…