Content Archives - Dooley Communications

When you ask the average person what an advertising campaign looks like, it’s easy for most to conjure up an image of some advertising creative placed strategically in a variety of media. You might have some television ads, some pre-roll on YouTube, some print, maybe some outdoor. These days you will probably also find a…

These are the best of times and the worst of times for PR agencies, but mostly the best of times. On the bright side more organizations than ever are recognizing the importance of good internal and external communications. In short, we’re busy these days working with clients in the private and public sectors helping them…

The public has an insatiable appetite for great content, but where are they looking for it these days? They are looking to you. The media world isn’t dying, but it sure is fragmenting and changing at an alarming pace. Newsrooms are shrinking. It seems a newspaper closes somewhere in North America every week. Even television – long thought…

Too often when people say public relations they mean media relations. Dealing with the media is a big part of our job to be sure. We need to build relationships with editors, reporters, broadcasters and bloggers over time in order to earn positive publicity for our clients. But there is a great deal more to…