Corporate communications Archives - Page 2 of 3 - Dooley Communications

Too often when people say public relations they mean media relations. Dealing with the media is a big part of our job to be sure. We need to build relationships with editors, reporters, broadcasters and bloggers over time in order to earn positive publicity for our clients. But there is a great deal more to…

Yesterday, I had the privilege of being one of about a dozen industry experts asked my views on how the University of Winnipeg’s department of Professional, Applied and Continuing Education should shape its public relations program in the future, and to comment on proposed changes to the program. The UofW’s program competes locally with the…

We recently did a project for a friend of mine. He called us up saying that his company had undertaken this terrific initiative and they wanted to spread the word. They had their website ready to go and had a small, but targeted marketing budget behind their new project. Then, on the eve of the…

The monthly or quarterly company newsletter can sometimes seem like a chore to already overloaded staff (is anyone even reading it?), but it is still one of the most effective ways to promote what you do, boost SEO, recognize outstanding achievement among your staff and engage your customers. Newsletters are more effective and have a…

What’s in it for them? If you’re not asking that question you’re missing the point of marketing and communications. It can be all too easy as a business to get caught up trying to sell to imaginary customers that care deeply about our products, and are interested in all the specs and technical information. Though…

Compared to most communications projects, the annual report is a monster. It lurks on the horizon of your calendar, daring you to come forward and challenge it. It knows the stress and anxiety it can cause even the most composed communications pros. What makes the annual report so difficult to produce? For one thing, in…

How do you raise the profile of your business? Public relations is one tried and tested way. As the President of Dooley Communications, I spoke to a Chamber U event yesterday, a bi-monthly professional development series hosted by the Winnipeg Chamber of Commerce. Most businesses should be using public relations strategies in concert with their regular…

Just about every business knows they should have a crisis communications plan. When something goes wrong – your product hurts someone, a senior level employee passes away unexpectedly or your employee acts in a way not befitting your brand – you don’t want to be caught flat-footed. In the days of social media, it is…

I spent some time last week in a room full of advertising agency and corporate marketing types learning about some of the latest digital trends and tools. I can’t recommend the MESH conferences enough. They typically bring in some of the best and brightest folks in North America. One session had me a little puzzled…

As a public relations agency, we work with clients in Winnipeg and beyond, from many industries, in jeans or suits, on job sites or in high rises. One of the main PR services we provide for our clients is helping them get publicity, or their story in the news. Before we start pitching news organizations,…