Media relations Archives - Dooley Communications

My how time flies! This summer we’re celebrating 10 years in business. Many thanks to our wonderful clients, employees and suppliers for making the last decade possible. Whether we’re working with a Fortune 100 company or a Winnipeg-based start-up, we love what we do and always do our best. We continue to grow as Manitoba’s…

The old saw says that all publicity is good publicity, but that old saw is rusty and out of tune. There are indeed times when staying silent is preferred. We regularly run private media training sessions for executives and boards of directors. In those sessions, we talk quite a bit about what to say and…

Catherine Wreford Ledlow is a River Heights mom, wife, teacher and performer. She’s also an inspiration, and we wanted to help her get the word out about what she was trying to achieve. Catherine found out she had brain cancer in 2013, just weeks after her second child was born. Diagnosed with a similar cancer…

Man being interviewed by multiple reporters

Years ago, when I was just a young communications manager, I had a great idea to pitch out to media about my company. It involved getting one of our company’s financial experts to comment on something that was happening in the news that day. The expert said sure, he’d love to do it. He had…

Blogs have emerged as an influential media outlet for PR professionals seeking to gain publicity for stories and product reviews. Working with bloggers has some additional benefits, as many are willing to advocate and present positive reviews for products and events they enjoy. As a PR professional, this can be such an important tool to…

Join us for a special webinar on learning the three simple steps to earning publicity for your business. Why does publicity matter? Because a front page story is worth so much more than a front page ad. News stories have credibility and build brands faster than any advertising campaign can. Designed for entrepreneurs, small business…

These are the best of times and the worst of times for PR agencies, but mostly the best of times. On the bright side more organizations than ever are recognizing the importance of good internal and external communications. In short, we’re busy these days working with clients in the private and public sectors helping them…

Retail PR Retailers around the world marvel at how Apple generates so much free publicity over every store opening and product launch. But is it free? Apple spends an inordinate amount of time and money carefully crafting the story it wants to tell. It uses inspiring, fresh design to create visual spectacles that are exciting…

How to have a successful public relations career I’m regularly asked to speak to public relations students to give them a chance to learn about how a PR agency operates. One of the questions I get every time – whether it’s at Red River College or the University of Winnipeg – is this: what skills do…