SEO Archives - Dooley Communications

The best stories are the ones with details. The ones that have personality added to them and are told in the person’s own words, using their own voice. A lot of people who get into a career of communications and public relations do so because they love to tell stories. Storytelling is at the core…

82% of shoppers say they consult their phones before making an in-store purchase… Posted by Dooley Communications on Monday, February 22, 2016

You may have never heard of ‘native advertising’ but if you’ve surfed the web for any length of time, you’ve certainly run across it. Native advertising is another term for paid or sponsored content that looks and reads like regular editorial content. So those headlines on CNN.com or ESPN.com that point you to “more from…

Too often when people say public relations they mean media relations. Dealing with the media is a big part of our job to be sure. We need to build relationships with editors, reporters, broadcasters and bloggers over time in order to earn positive publicity for our clients. But there is a great deal more to…

The news release has always been the workhorse of public relations agencies. Have a new product or a new location? Send out a release. Have a new CEO or maybe you’ve won an award? Write it up and send it out to your media list. Then the Internet came along and made the news release…

Once the best way for a small business to reach customers was through newspaper ads, flyers and radio ads. Today, on top of traditional methods, businesses are offered the opportunity to reach customers through the Internet as well, both through digital advertising and through brand building methods such as Facebook, Twitter and blogs. The opportunities…

I spent some time last week in a room full of advertising agency and corporate marketing types learning about some of the latest digital trends and tools. I can’t recommend the MESH conferences enough. They typically bring in some of the best and brightest folks in North America. One session had me a little puzzled…

Our friends at Communicatto, a Calgary-based social media agency, recently talked to us about trends we see with digital media and public relations. Among other things, we discuss our view that the growth in social networks and use of digital media is resulting in a hiring boom for communications professionals to handle content creation, monitoring,…

He’s going to live where? For how long? When Global Wind Group approached us in January of 2010 to help them with their Eco Cabin event for their ZuS Power Challenge; we knew we had to be involved with this innovative idea.  We met up with them to discuss how we could use our PR and social…

We knew the time was right to update the website for the Manitoba Cattle Enhancement Council because we saw that web traffic was dropping off and its organic search rankings were suffering. Add to that a need to refresh the look and feel of MCEC’s online presence, and it was an easy decision to start…