Writing Archives - Dooley Communications

Memorable communications The bible is likely the best-selling book of all time. According to the American Bible Society, about 88 per cent of American homes contain a bible, averaging 4.7 copies per household. That’s an awful lot of holy scripture. You would think with all those bibles out there, the 10 Commandments would be well…

The effectiveness of branded content Every customer you have is interested in the answer to one simple question – what’s in it for me? In a busy world where technology has taken over, content is king. You want to create relevant, interesting content that is not only going to keep current customers happy, but also…

When you ask the average person what an advertising campaign looks like, it’s easy for most to conjure up an image of some advertising creative placed strategically in a variety of media. You might have some television ads, some pre-roll on YouTube, some print, maybe some outdoor. These days you will probably also find a…

These are the best of times and the worst of times for PR agencies, but mostly the best of times. On the bright side more organizations than ever are recognizing the importance of good internal and external communications. In short, we’re busy these days working with clients in the private and public sectors helping them…

A video can create an emotional reaction, it can tell a story and it is a big part of how we communicate today. We know that many businesses are interested in having a video to promote their services, but aren’t quite sure where to start or what exactly they’re looking for. Because of this, we…

How to have a successful public relations career I’m regularly asked to speak to public relations students to give them a chance to learn about how a PR agency operates. One of the questions I get every time – whether it’s at Red River College or the University of Winnipeg – is this: what skills do…

You are an expert in your field and you think everyone should know it? Welcome to the club. Just about every company in your field says the same thing. And yet some people and organizations manage to rise above the crowds and demonstrate true thought leadership in their industries. How do they do that? This…

Public speaking is generally about as popular as emergency dental work, but it’s a very rare career that doesn’t require a person to speak in public at some point. Most of us speak in public more frequently than we think. We present at company meetings, meet with vendors and pitch ideas to executives. Just because…

You may have never heard of ‘native advertising’ but if you’ve surfed the web for any length of time, you’ve certainly run across it. Native advertising is another term for paid or sponsored content that looks and reads like regular editorial content. So those headlines on CNN.com or ESPN.com that point you to “more from…

Physiciansforthefuture.ca   An issue arises in your community so you and other like-minded people spontaneously gather in hopes of quickly influencing the direction you feel the issue should take. It impacts you deeply and you have a lot to say on the matter. But to whom? And how? There’s a lot of work that goes into…