Writing Archives - Page 2 of 2 - Dooley Communications

Physiciansforthefuture.ca   An issue arises in your community so you and other like-minded people spontaneously gather in hopes of quickly influencing the direction you feel the issue should take. It impacts you deeply and you have a lot to say on the matter. But to whom? And how? There’s a lot of work that goes into…

Yesterday, I had the privilege of being one of about a dozen industry experts asked my views on how the University of Winnipeg’s department of Professional, Applied and Continuing Education should shape its public relations program in the future, and to comment on proposed changes to the program. The UofW’s program competes locally with the…

Writing clear and compelling web copy can be a challenge. It’s no fun visiting a confusing and convoluted web page. You shouldn’t ask your visitors to work hard to get the information they want. For many of us, that sort of experience will cause us to leave the page and go search for what we…

Compared to most communications projects, the annual report is a monster. It lurks on the horizon of your calendar, daring you to come forward and challenge it. It knows the stress and anxiety it can cause even the most composed communications pros. What makes the annual report so difficult to produce? For one thing, in…

When Kane Biotech needed help launching a ground-breaking new pet dental care product, it turned to Fusion Communications Group to handle the marketing and branding. But Fusion recognized there was a public relations angle to pursue for the Winnipeg-based biotechnology company, so it turned to Dooley Communications. “We saw there was a good news hook,…

When fire destroyed the Omniglass factory in early 2012, a lot of people wrote the company off for dead. But Winnipeg businessmen John Zadro and Leroy Dankochik saw potential in resurrecting the company, which was a North American leader in manufacturing fiberglass for windows and doors. They purchased the assets and re-established the company as…

Ahh, springtime… when a Winnipeg PR agency’s thoughts turn to having another crackerjack intern around. We’re pleased to welcome John Gaudes (@johngaudes) to our fold for three weeks as he finishes his two-year Creative Communications program at Winnipeg’s Red River College. John is helping us on a number of accounts including doing some copywriting and…

We’re pleased to start 2012 off with a new addition at Dooley Communications. Pamela Wankling has joined us for a three week student internship. Pamela is in the final stretch of the Creative Communications program at Red River College. She’ll be helping us with various projects including writing, blog management, social media outreach and other…

So you have to write an article for your company newsletter? Or maybe a blog post? There are a lot of things to consider (well before the dread sets in). You need to compile relevant information, do some research, and maybe talk to a colleague or an outside expert. If you’re new to the writing…