Public relations campaigns, strategies in Manitoba and across Canada

BEHLEN Industries LP:


Aircraft hangers, recreational facilities, churches, retail complexes and more … as the largest steel building manufacturer in Canada, there are BEHLEN buildings on almost every continent. We are proud to help BEHLEN spread the word publicly about its impressive growth and technology as well as internally through a company newsletter.

Frontiers North Adventures:


Manitoba’s iconic animal is the polar bear, and there is no better way to see one than through Frontiers North Adventures’ Tundra Buggy tours. As a Manitoba-based firm, we’re happy to support Frontiers North with communications and PR outreach as they facilitate trips in Manitoba and beyond.

Growing Forward 2 Newsletter


Those in the Canadian agricultural industry stand to benefit greatly from Growing Forward 2: a federal-provincial-territorial initiative to help producers be more innovative and competitive in world markets. Through researching, writing and editing stories for the Growing Forward 2 newsletter, we help show the impact of the five-year initiative here in Manitoba.

Cabela’s Canada:


We helped Cabela’s make a big splash in the Winnipeg market when they opened a new, much bigger flagship store in one of the city’s hottest new retail areas. We communicated with media, facilitated events and worked with Cabela’s execs to get the word out beyond just outdoor enthusiasts.

Ameba TV:

Working closely with a team of advertising and SEO professionals, we developed targeted media lists, resources and strategies to introduce Ameba TV’s safe, entertaining and educational TV service for kids to audiences across North America.


We’re happy to have worked with this iconic global brand, supporting it with media relations and community outreach across Manitoba and northwestern Ontario.

Western Financial Group:

We helped this diversified insurance and financial services company with public relations for its network of more than 100 offices across Manitoba, Saskatchewan, Alberta and BC. We assisted with media relations, community outreach, event management as well as developing strategies that better tell the Western story.

Facilitated Solutions:

Based in Winnipeg, Facilitated Solutions is one of Canada’s leading conflict mediation companies. The partners of Facilitated Solutions help businesses, governments and other organizations resolve often complex conflicts. They also offer families and individuals interpersonal conflict mediation services including divorce mediation. We help Facilitated Solutions with media relations and branding strategy.

Manitoba Cattle Enhancement Council:

As the Manitoba Cattle Enhancement Council’s agency of record, Dooley Communications assisted it with its mandate to strengthen the province’s cattle industry. We handled all communications, marketing and media relations activities for MCEC including designing communication strategies that covered traditional media relations, events, public speaking, issues management and advertising.

Prophet BusinessGroup:
In 2011, we were hired on to help Prophet Business Group with a problem that is common for small and mid-sized companies. The growing accounting software and IT firm knew it needed communications support, but it wasn’t sure how it should get it. They knew they needed full time help, but didn’t feel they could afford top drawer talent. Another option might have been to subcontract all their work to an agency like ours. That would have given them the expertise and experience they sought, but the costs could have been even higher than hiring a senior practitioner. We sat down with the company’s principals and came up with a new plan: Prophet would engage Dooley Communications to help recruit and hire a bright young communicator, oversee the creation of a complete strategy, then mentor the communicator so he could mature into the role. The result so far have been very positive. Prophet has the communications expertise it wants, overseen by an experienced, senior level PR professional, while also keeping a hard cap on costs.

Learning Disabilities Association of Manitoba
Dooley Communications works with the Learning Disabilities Association of Manitoba in a variety of capacities from strategic planning to content creation. We completed a communications audit for LDAM in 2011, led a strategic planning session for its board and staff the following year, and have been engaged to create a variety of new communications initiatives for the organization.

Misericordia Health Centre Foundation:

We began working with the Misericordia Health Centre Foundation in autumn 2010 and we’re proud to say that our work has directly increased outreach and awareness about the foundation.

When they first approached us, the foundation was in need of improving its communications with both media and the public. Previously the foundation office was without a communications specialist, so it was up to us to build an entire public and donor outreach program right from the basics.

We developed and launched a fresh new website for the Misericordia Health Centre Foundation (, created a newsletter to be mailed to donors, put together a welcome package and assisted in the capital campaign redevelopment project. A central part of the redevelopment work that we are doing with the Foundation is to increase exposure about the rooftop garden and four-season solarium that the health centre is building. We have also helped the foundation bolster its programs and campaigns through media relations efforts.

Fort Rouge Yards
In 2010, we were called in to help Lexington Investments with the public consultation process for the Fort Rouge Yards transit-oriented development. The new development will bring 900 new residential units into an existing, century-old neighbourhood. We helped create and execute the strategy behind the successful public consultation process that featured a new information-driven website, public meetings, media relations outreach and issues management.

Global Wind Group:

Global Wind Group markets vertical-axis wind turbines in Manitoba. These small, easy-to-install turbines are a rugged and reliable source of sustainable green energy. They can be roof mounted or pole mounted and are a perfect energy solution for remote, cottage and rural applications.

We coordinated media relations and social media efforts for the company and were pleased to earn widespread regional coverage for our client, including CTV Winnipeg, CBC television, CJOB, CBC Radio Noon, Bob FM, CFAM and the Golden West Media Network, the Altona Echo and the Emerson Southeast Journal.

Manitoba Rural Adaptation Council
We led a comprehensive media training session for the MRAC board of directors.

Canadian Association of Radiologists:
We were pleased to be selected as media trainers for the incoming president of this national association of medical professionals. We developed customized media training  sessions.

ICUC Moderation Services:
ICUC Moderation Services is one of the global leaders in online content moderation and monitoring services. Serving some of the world’s leading brands – including Dove, Captain Morgan, Molson, Microsoft, MuchMusic and more -  ICUC is a pioneer in monitoring user-generated content, discussion forums and online chat.

Dooley Communications assisted ICUC Moderation Services on a wide variety of communications activities. We oversaw the daily blog on user-generated content We also conducted online presentations, worked on media relations activities and helped keep ICUC on the leading edge of social media.

Wellington West:
Wellington West is one of Canada’s  largest brokerages and financial planning firms. It is routinely ranked as one of the best brokers in the country and is also recognized as one of Canada’s leading employers and best managed private companies. Dooley Communications assists Wellington West in creating a wide variety of corporate communications and marketing materials, including direct mail, financial advisor recruitment materials, advertisements and more.

Tetrem Capital Management:
Tetrem is one of Canada’s leading investment management firms with more than $8 billion under management. From 2007 to 2010, we assisted Tetrem with various corporate communications initiatives including quarterly reporting requirements and its quarterly newsletter.

UNICEF Canada Prairies Region:
From 2007 to 2009, Dooley Communications served as Public Relations Consultant to help UNICEF communicate with the public across Manitoba and Saskatchewan.

Creed Seminars
Creed Seminars is one of Canada’s leading speakers bureaus for educational trainers and authors. It also organizes and hosts professional development conferences for teachers, school administrators and other educators.

Dooley Communications worked with Creed to help it promote its November 2008 teachers’ conference in Winnipeg. We helped Creed by developing a focused publicity campaign to mainstream and trade media.

Costco Wholesale:
When Costco Wholesale was set to open its third store in Winnipeg in November, 2007, it called on Dooley Communications to secure publicity for it. We ran a highly targeted media relations campaign that helped generate great results for the company. The opening was reported on multiple morning radio shows, daily papers and other major media outlets.

Business Development Bank of Canada
Dooley Communications ran a customized media training seminar for the 2007 winners of BDC’s Young Entrepreneur of the Year Awards when they were hosted in Winnipeg in 2007.

Cambrian Credit Union
Prior to launching Dooley Communications, Adam Dooley was Vice-President, Marketing and Communications for Cambrian, one of the largest and fastest growing credit unions in the country. While there, he directed the credit union’s marketing, advertising, public relations and internal communications efforts, including:

  • Annual report
  • Advertising
    • Print
    • Outdoor
    • Television
    • Web
  • Public relations
    • Dooley directed all the communications surrounding three branch relocations and openings for Cambrian. This included member communications, running public meetings, creating presentations and organizing open houses.
  • Media relations
    • Dooley ran all media relations activities for Cambrian generating dozens of positive mentions in the media for the credit union during his tenure.
  • Member relations
    • Dooley guided many of Cambrian’s member relations efforts including all public meetings and events in Winnipeg and Selkirk. He ran open houses, annual meetings, special meetings and staged client appreciation events.

Achieva Financial
Dooley also directed all marketing and communications for Cambrian’s subdivision, Achieva Financial.

  • Advertising
    • Print
    • Web