image_aboutus

Senior public relations and communications professionals

Dooley Communications offers senior level corporate communications and public relations services to a range of non-profit, private and public sector clients. We believe in fostering strong, memorable brands through open, credible communications strategies.

We conduct major communications and brand audits to help organizations focus their marketing communications efforts into winning strategies. Our main focus is building communications and public relations campaigns from the ground up using a combination of solid research, proven business processes and intuition grounded in experience.

Our expertise bridges traditional and cutting edge tactics, combining old-style media and grassroots PR with social media, native advertising and blogs. We write speeches, manage town halls, deliver media training and produce online content that connects and resonates.

Our job is to persuade and we do it well.

Adam Dooley

Adam Dooley

President
Over the past two and a half decades, Adam has developed and executed communications programs for regional, national and North American organizations. As an expert at integrating public relations with advertising and marketing tactics, Adam’s strategies build strong brands and polished corporate images.

He launched Dooley Communications in 2007 after an award winning career as a reporter, editor and corporate communications executive. Under his leadership, Dooley Communications has grown to become the largest PR firm in Manitoba with clients including Ford of Canada, Princess Auto, Cando Rail Services, the Government of Manitoba and the City of Winnipeg.

He was formerly Vice-President of Marketing and Communications at Cambrian Credit Union, one of the largest financial institutions in the Canadian Prairies. Prior to that, he helped manage communications for Assante Corporation across Canada and the United States.

Adam holds an honours BA in History from the University of Saskatchewan and a Master’s Degree in Journalism from the University of Western Ontario.

Lisa Bernstein

Lisa Bernstein

Senior Communications Manager
Lisa Bernstein is a Senior Communications Manager at Dooley Communications. Her passion and experience in the public relations industry is evident by her enthusiasm, creativity and the thoughtful leadership she brings to her projects and clients.

Throughout her career she has focused on planning, managing and implementing strategic PR campaigns and social media strategies, building strong relationships with media and creating and executing successful events for clients. She has an extensive background working with a variety of clients from non-profit organizations to business and consumer products and services, including Ford Motor Company of Canada.

Lisa also has an in-depth understanding of the ever-evolving new media landscape, staying on top of industry trends and techniques. Her awareness allows for innovative approaches to optimizing local, regional and national visibility and generating relevant media attention for her clients. She has secured high-impact coverage for clients in top tier publications, such as Outdoor Canada, Chatelaine Magazine and The Huffington Post Canada. She also has a high level of experience with cultivating relationships with bloggers. Whether it’s organizing a large-scale event or pitching the newest trend, she works hard to ensure the client’s story is unique and newsworthy.

Lisa graduated from Red River College’s Creative Communications program and holds an Honours Bachelor of Arts Degree from The University of Manitoba.

Peter Chura

Peter Chura

Senior Communications Associate
Peter has more than two decades of experience in news and current affairs as a broadcast journalist. His career has included small and large market news reporting in Ontario and western Canada, overseas assignments, several years covering national politics on Parliament Hill in Ottawa, and most recently producing and anchoring Global TV’s 6 pm news in Winnipeg from 2007-2015.

Peter was a director of the National Press Gallery in Ottawa, and a director on the board of the Kidney Foundation of Canada (Manitoba).

Peter has a Bachelor of Journalism from Carleton University in Ottawa.

Raegan Hedley

Raegan Hedley

Communications Specialist
Raegan Hedley is a communications specialist at Dooley Communications. She believes building relationships is the most important part of what she does, and she always aims to integrate PR and advertising as much as possible to create meaningful brand experiences. Before Dooley, Raegan specialized in social media marketing and managed several social accounts day to day delivering curated and original content, creating campaigns from the ground up, and engaging with followers. Her special interest in influencer marketing always allows her to find ways to broaden the reach of any PR efforts.

Raegan also organized the largest Nuit Blanche Winnipeg to date in 2016, building the roster of artists and venues and delivering key messages with marketing and PR efforts. A recent graduate of the University of Winnipeg and Red River College joint Creative Communications program, Raegan brings a fresh outlook and perspective to the Dooley team.

Karen Ilchena

Karen Ilchena

Senior PR Associate
With more than 23 years experience, Karen Ilchena is a public relations consultant specializing in special event planning, media relations, publicity, marketing and writing. Karen has worked for public relations agencies, not-for-profit organizations and private businesses throughout her career including Smith Radimer Communications, Kildonan Place Shopping Centre, Health Sciences Centre Foundation, Wordsnorth Communication Services and Winnipeg Videon. Karen is a graduate of the Creative Communications program from Red River College in 1988.
Jenette Westervelt

Jenette Westervelt

Senior PR Associate
Jenette Westervelt is a versatile and talented communications professional. A skilled writer who goes above and beyond for her clients, she has generated hundreds of media hits across North America, run successful events, led media training seminars, created public relations plans and more. Prior to joining us, Jenette looked after social media platforms for The Winnipeg Foundation, building a robust social media program from the ground up and developing and implementing campaigns that exceeded expectations.
Jenette holds a diploma in Creative Communications from Red River College and a Bachelor of Arts in Communication from the University of Winnipeg. She also worked with Parks Canada where she developed various marketing materials as well as a popular geocaching program.
Janice Tober

Janice Tober

Senior PR Associate
Janice Tober is a creative communications and marketing professional with over 20 years of expertise. She has specialized skills in journalism and content creation, strategy development, brand management and media relations, with experience working with some of North America’s top companies and brands.

Besides having worked with organizations such as Investors Group, Tourism Winnipeg/Economic Development Winnipeg, United Way and the University of Manitoba, Janice was a former contributing editor for Condé Nast Traveler’s HotelChatter and has written for a variety of publications and websites including Lonely Planet, NBC Universal/Bravo TV, LuxeGetaways magazine and Cruise & Travel Lifestyles magazine.

Lauren Parsons

Lauren Parsons

Writer/PR Associate
Curiosity and relationship-building are what help Lauren to tell a good story. She has written for each of Winnipeg’s daily newspapers and worked as a reporter at the Brandon Sun, learning what stories the people of Manitoba’s Westman region had to tell. She is dedicated to mental health advocacy and education and has sat on the board for the Mood Disorders Association of Manitoba since 2015. Recently, she has furthered her dedication to the cause by starting a personal mental health and lifestyle blog called Two Season City, to feature the different things, places and people in Winnipeg that make me happy and are working to build a positive, healthy community.

Lauren became a part of the Dooley Communications team in August 2014 as a Communications Specialist, where she expanded her abilities in writing for different audiences across different mediums. She is currently the Communications Specialist at Friends of the Canadian Museum for Human Rights, where she aims to inspire Canadians to support the country’s newest national museum. She works with Dooley as a writer and PR and communications advisor on certain projects.