Google Archives - Dooley Communications

The way we buy things has changed. So the way we sell things has to change too. Whether you’re selling a new phone, a pair of shoes, a car or a service, the chances are good that your customer will have read up on you well before you’ve closed the deal. In fact, there’s a…

The news release has always been the workhorse of public relations agencies. Have a new product or a new location? Send out a release. Have a new CEO or maybe you’ve won an award? Write it up and send it out to your media list. Then the Internet came along and made the news release…