native advertising Archives - Dooley Communications

You may have never heard of ‘native advertising’ but if you’ve surfed the web for any length of time, you’ve certainly run across it. Native advertising is another term for paid or sponsored content that looks and reads like regular editorial content. So those headlines on CNN.com or ESPN.com that point you to “more from…

I spent some time last week in a room full of advertising agency and corporate marketing types learning about some of the latest digital trends and tools. I can’t recommend the MESH conferences enough. They typically bring in some of the best and brightest folks in North America. One session had me a little puzzled…