Winnipeg Archives - Dooley Communications

I’ve been thinking quite a bit about public consultations lately. No surprise there as we were recently asked to be the PR partner for a bid to handle the public and media relations for a major consultation. We have had the opportunity to work on a few consultations in the past. We helped the Fort…

Writing clear and compelling web copy can be a challenge. It’s no fun visiting a confusing and convoluted web page. You shouldn’t ask your visitors to work hard to get the information they want. For many of us, that sort of experience will cause us to leave the page and go search for what we…

The old adage, ‘you have to spend money to make money’ comes to mind when discussing how much is ok to spend on marketing material. In a world where design, video production and layout tools are available for almost nothing, how can you justify paying a pro when your receptionist can put together a brochure…

As spring approaches, so does graduation day for the communications and PR students in Winnipeg’s University of Winnipeg and Red River College programs. It’s an exciting time for students, many of whom are already passing out resumes and securing jobs. Selling yourself in an interview can be a nerve-racking experience if you’re a new grad….

One of the major services we offer our clients at Dooley Communications is pitching their stories to the media. The primary goal of any pitch is to persuade the journalist that you have a story that they should cover. The pitch can direct the journalist to the formal news release, or to a person for…

The monthly or quarterly company newsletter can sometimes seem like a chore to already overloaded staff (is anyone even reading it?), but it is still one of the most effective ways to promote what you do, boost SEO, recognize outstanding achievement among your staff and engage your customers. Newsletters are more effective and have a…

Do you have a staff social media policy for your business? If you haven’t created one yet, you should. Social media policies let your staff know what you expect from them in their personal social media use. If you’re just in the process of creating your social media policy, see below for four components to…

What’s in it for them? If you’re not asking that question you’re missing the point of marketing and communications. It can be all too easy as a business to get caught up trying to sell to imaginary customers that care deeply about our products, and are interested in all the specs and technical information. Though…

This year our New Year’s resolution is to be part of many of your resolutions. As you get busy achieving your goals for the New Year, consider incorporating public relations into your plan. Public relations has the capacity to increase your sales, introduce your products to new audiences and educate potential customers about what sets…

As a public relations agency, we work with clients in Winnipeg and beyond, from many industries, in jeans or suits, on job sites or in high rises. One of the main PR services we provide for our clients is helping them get publicity, or their story in the news. Before we start pitching news organizations,…