We do a lot of different things for our clients from writing content and managing social media to preparing road shows and public town halls, but more often our clients come to us seeking positive publicity. That’s not always an easy thing to generate, but we have years of experience working in newsrooms and on the corporate side to know how to make it work.
We recently began working for a funeral planning service in Winnipeg called Integrity Death Care. It didn’t take us long to discover that they had an interesting story to tell. Being flat-fee funeral planners, they offer a service that is very different from everything else in the market. And, given the negative press that the funeral industry has attracted over the years (a quick Google search will turn up more bad news than you’d want to see), we knew there was an opportunity to position IDC positively in the media. It’s a good news consumer story and, should IDC succeed, the company could end up disrupting the industry over time by offering a new way of doing things.
Our PR agency helped IDC by preparing a news release and media pitch which resulted in three great clips:
While we can’t guarantee we can generate positive publicity for our clients like this, we continually demonstrate that we can find a news hook that will give media something meaningful and interesting to write or film.