Always read your writing aloud - Dooley Communications

It’s always a good practice to read your writing aloud before publishing it. Why? Because sometimes you can write things that “look” fine, but “sound” awful.

Here’s a case in point: the People for the Ethical Treatment of Animals, has named its blog “The PETA Files.” That’s right. Read it out loud and you’re left wondering whether PETA has. No one would ever accuse PETA of subtlety, so maybe the extremists who run the show there like the title. Like so much of what PETA does, it is in shockingly bad taste.

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