I was subbing for Carl again today, this time for the full day program of PR diploma students. They are another good group and make me feel good about the future of public relations.
One thing that bugs me about teaching public relations is just how far behind the textbooks are on online communications. No mention of social media, a poor discussion of blogging and really no understanding of how people and organizations use search to conduct business on the Web. I’m teaching Public Relations Fundamentals II in January and I’ll have to keep my eyes open for a good resource.