Content marketing Archives - Dooley Communications

Digital marketing is one of those terms that seems to mean different things to different people. That’s largely because the field has grown so rapidly over the past two decades to encompass so many different tools and tactics. When we say digital marketing, we mean any online tactic aimed at building a brand or driving…

The PR world is ever-evolving and changing quickly. It is an exciting industry, with new products being developed and new trends always emerging. When I took my first agency job 20 some years ago, we got excited about 8-colour printing presses. Today, the trends in the media and public relations are completely different. When I…

Why influencer relations need to be part of your PR strategy Working with influencers and bloggers is a great way to tap niche markets and get people talking about your brand. But you knew that already, right? Unlike major Hollywood celebrities, influencers are often just normal people you might see at the gym or bump…

You are an expert in your field and you think everyone should know it? Welcome to the club. Just about every company in your field says the same thing. And yet some people and organizations manage to rise above the crowds and demonstrate true thought leadership in their industries. How do they do that? This…

82% of shoppers say they consult their phones before making an in-store purchase… Posted by Dooley Communications on Monday, February 22, 2016

The public has an insatiable appetite for great content, but where are they looking for it these days? They are looking to you. The media world isn’t dying, but it sure is fragmenting and changing at an alarming pace. Newsrooms are shrinking. It seems a newspaper closes somewhere in North America every week. Even television – long thought…

Remember the old joke about not knowing which half of your advertising budget is wasted? With the rise of easy-to-use ad tech in recent years and the spread of digital ads, companies have fewer and fewer excuses to throw money at ads without knowing how they deliver a return on investment (ROI). We still run in to…

The way we buy things has changed. So the way we sell things has to change too. Whether you’re selling a new phone, a pair of shoes, a car or a service, the chances are good that your customer will have read up on you well before you’ve closed the deal. In fact, there’s a…

You may have never heard of ‘native advertising’ but if you’ve surfed the web for any length of time, you’ve certainly run across it. Native advertising is another term for paid or sponsored content that looks and reads like regular editorial content. So those headlines on CNN.com or ESPN.com that point you to “more from…

Time flies when you’re doing what you love. It’s been eight years since we launched Dooley Communications. We’re proud to report that we’ve grown to be one of the largest public relations agencies in Manitoba. Over the years we have worked with – and continue to work with – fantastic clients including some of Canada’s…