SEO Archives - Dooley Communications

Digital marketing is one of those terms that seems to mean different things to different people. That’s largely because the field has grown so rapidly over the past two decades to encompass so many different tools and tactics. When we say digital marketing, we mean any online tactic aimed at building a brand or driving…

The PR world is ever-evolving and changing quickly. It is an exciting industry, with new products being developed and new trends always emerging. When I took my first agency job 20 some years ago, we got excited about 8-colour printing presses. Today, the trends in the media and public relations are completely different. When I…

When customers take the time to write Google reviews, it’s often because they feel they’ve had a memorable experience (either good or bad). If managed properly, reviews are where your company’s customer service skills and processes can shine. Unfortunately, just about every business receives a bad review from time to time. Most of the time,…

The best stories are the ones with details. The ones that have personality added to them and are told in the person’s own words, using their own voice. A lot of people who get into a career of communications and public relations do so because they love to tell stories. Storytelling is at the core…

82% of shoppers say they consult their phones before making an in-store purchase… Posted by Dooley Communications on Monday, February 22, 2016

You may have never heard of ‘native advertising’ but if you’ve surfed the web for any length of time, you’ve certainly run across it. Native advertising is another term for paid or sponsored content that looks and reads like regular editorial content. So those headlines on CNN.com or ESPN.com that point you to “more from…

Too often when people say public relations they mean media relations. Dealing with the media is a big part of our job to be sure. We need to build relationships with editors, reporters, broadcasters and bloggers over time in order to earn positive publicity for our clients. But there is a great deal more to…

The news release has always been the workhorse of public relations agencies. Have a new product or a new location? Send out a release. Have a new CEO or maybe you’ve won an award? Write it up and send it out to your media list. Then the Internet came along and made the news release…

Once the best way for a small business to reach customers was through newspaper ads, flyers and radio ads. Today, on top of traditional methods, businesses are offered the opportunity to reach customers through the Internet as well, both through digital advertising and through brand building methods such as Facebook, Twitter and blogs. The opportunities…

I spent some time last week in a room full of advertising agency and corporate marketing types learning about some of the latest digital trends and tools. I can’t recommend the MESH conferences enough. They typically bring in some of the best and brightest folks in North America. One session had me a little puzzled…