Social media Archives - Dooley Communications

Digital marketing is one of those terms that seems to mean different things to different people. That’s largely because the field has grown so rapidly over the past two decades to encompass so many different tools and tactics. When we say digital marketing, we mean any online tactic aimed at building a brand or driving…

The PR world is ever-evolving and changing quickly. It is an exciting industry, with new products being developed and new trends always emerging. When I took my first agency job 20 some years ago, we got excited about 8-colour printing presses. Today, the trends in the media and public relations are completely different. When I…

Why influencer relations need to be part of your PR strategy Working with influencers and bloggers is a great way to tap niche markets and get people talking about your brand. But you knew that already, right? Unlike major Hollywood celebrities, influencers are often just normal people you might see at the gym or bump…

Blogs have emerged as an influential media outlet for PR professionals seeking to gain publicity for stories and product reviews. Working with bloggers has some additional benefits, as many are willing to advocate and present positive reviews for products and events they enjoy. As a PR professional, this can be such an important tool to…

The best stories are the ones with details. The ones that have personality added to them and are told in the person’s own words, using their own voice. A lot of people who get into a career of communications and public relations do so because they love to tell stories. Storytelling is at the core…

An incredible experience from our client Frontiers North Adventures. They've teamed up with RAW:Almond to bring the pop-up restaurant to Churchill, where travellers can dine under the Northern Lights. Posted by Dooley Communications on Thursday, January 28, 2016

Time flies when you’re doing what you love. It’s been eight years since we launched Dooley Communications. We’re proud to report that we’ve grown to be one of the largest public relations agencies in Manitoba. Over the years we have worked with – and continue to work with – fantastic clients including some of Canada’s…

Yesterday, I had the privilege of being one of about a dozen industry experts asked my views on how the University of Winnipeg’s department of Professional, Applied and Continuing Education should shape its public relations program in the future, and to comment on proposed changes to the program. The UofW’s program competes locally with the…

Do you have a staff social media policy for your business? If you haven’t created one yet, you should. Social media policies let your staff know what you expect from them in their personal social media use. If you’re just in the process of creating your social media policy, see below for four components to…

Once the best way for a small business to reach customers was through newspaper ads, flyers and radio ads. Today, on top of traditional methods, businesses are offered the opportunity to reach customers through the Internet as well, both through digital advertising and through brand building methods such as Facebook, Twitter and blogs. The opportunities…