I found an interesting site this morning: http://consumerist.com.
ItÂ is a giant and ever-growing manualÂ showing how consumers can fight back againstÂ price gouging, bad service, bum deals and corruption in general.Â In just a few minutes I went from reading how to get out of a cell phone contract without paying a penalty toÂ an analysis of how giant debt rating house Moody’s helped create the current sub-prime mortgage crisis in the U.S.
ThisÂ site is more evidence thatÂ the webÂ is giving consumers more power than ever before. The consumerist site is onlyÂ one veryÂ obvious example. Corporations and governments today need to be more aware than ever of just how quickly word can spread on the web for good and for bad.
It’s a trend that forcing organizations to be more forthright and honest than ever before. Speaking as a guy whoÂ counsels his clientsÂ on how to build strong, credible brands …Â that’s a good thing.