It’s hard to believe 2013 is almost finished. Before we move on to the planning and promises of 2014 it is important to reflect on the months that have just passed. At Dooley Communications 2013 was a busy and exciting year.
Three Notable Projects
Fishing With Ford
1) Among other notable projects we undertook for Ford of Canada, some of the most fun we had was planning and executing Ford and Travel Manitoba’s Fishing with Ford event. We flew in journalists and bloggers from across the country and took them on an Amazing Race-style scavenger hunt in some of Ford’s new vehicles and then flew them to a fishing lodge for the weekend in Manitoba’s beautiful wilderness. The event was not only a blast, it helped Ford share its story and its vehicles with audiences that it doesn’t normally reach.
Â Support The Cause Day
2) We always enjoy spreading the news when our clients offer donations or improve the community. One of the biggest opportunities we had to do that this year was Western Financial Group’s Support The Cause Day. Western employees from more than 100 locations walked to raise money for their communities. We helped get the word out about the event in targeted communities and supported every branch with materials for their employees, customers and the media – enabling them to share their cause. The event raised a significant amount of money that will be given back to the communities Western Financial Group serves, and our efforts generated more than 30 news clippings for the company.
Â Cabela’s Winnipeg Opening
3) Every now and then we get the chance to help shape a highly anticipated product launch, event or announcement. The Cabela’s opening in Winnipeg was such an event. We worked with Cabela’s to introduce the media and the public to the massive new store and helped run the public opening which was a huge success.
We hope in the busyness of the final weeks of 2013 you have a chance to also look back and reflect on your year. Have a wonderful holiday season and a happy and prosperous new year.